NASCAR.COM and ESPN announced today that it will stream Tony Stewart’s live in-car camera on Facebook for NASCAR's season finale - the Ford 400 - on Sunday, November 20, which airs on ESPN at 3 p.m. ET from Homestead-Miami Speedway. This will mark the first time that a championship racing event will stream live on the social media platform. The in-car camera live stream on Facebook, via NASCAR.COM’s RaceBuddy, will complement ESPN’s coverage of the final race of the Chase for the NASCAR Sprint Cup.
The live in-car camera video will provide fans on Facebook with a real-time, inside look at Tony Stewart as he races for his third NASCAR Sprint Cup Championship. Entering the final race of the season, Stewart sits three points behind points-leader Carl Edwards. Simultaneously on the social media platform, fans will be able to chat with friends and other racing fans about the experience. In addition, the NASCAR.COM live stream on Facebook will promote all available full viewing options for the race including 10 interactive viewing angles at NASCAR.COM's RaceBuddy, as well as the race telecast on ESPN, Watch ESPN app and Watch ESPN.com.
“Offering a live in-car camera stream from NASCAR.COM on Facebook provides NASCAR fans another ubiquitous platform where they can enjoy the exciting conclusion of the Chase for the NASCAR Sprint Cup Championship,” said Matthew Hong, Senior Vice President & General Manager of Sports Operations for Turner Sports, who manages NASCAR.COM. “Throughout the season we've provided multiple online offerings to engage hard-core and casual racing enthusiasts alike, and we're excited to conclude this championship with this unique social media experience.”