NASCAR.com unveils new look as the new year arives
“As people wake up and log on to the new NASCAR.com today and every day moving forward, they will see that it was designed with one thing in mind: the fans,” said Marc Jenkins, vice president of digital media for NASCAR. “This digital experience is meant to constantly evolve based on user feedback, with the goal of a creating a better digital experience for our fans.”
The new site will feature "dynamic video, big, bold imagery, interactive graphics and the latest news and in-depth analysis from a choice group of NASCAR insiders and writers. Much of the content being produced by NASCAR.com’s editorial team will be focused on the upcoming races, giving fans the opportunity to consume rich, comprehensive event information on a week-to-week basis."
There's also a focus on mobile access.
“The simplified NASCAR digital platform makes for easier user navigation and maximized interaction,” said Jenkins. “And most importantly, fans will have the same digital experience no matter what type of device is being used – be it a PC, a tablet or a mobile phone.”
An interactive live leaderboard will provide fans with in-depth information in real-time on each driver, while the RaceView and RaceBuddy applications will be improved for an enhanced broadcast complement on race day.
Fans will also be able to engage in NASCAR FANTASY LIVE, the official NASCAR fantasy game, which will have a brand new look and feel.
For fans heading to the racetrack, the new NASCAR.com will continue to serve as a great destination for in-depth information on NASCAR-sanctioned race tracks. Information on local attractions, track history, and most importantly, ordering race tickets will be offered.
Also, NASCAR will release a pair of mobile apps before the start of the Shootout at Daytona (Feb. 16, FOX) and the Daytona 500 (Feb. 24, FOX)
-- NASCAR Mobile ’13 – This app is highlighted with content such as latest news, race leaderboard, video, social media updates, in-car audio, live data and more.
-- NASCAR RaceView Mobile ’13 – In addition to the aforementioned features, this premium app will render a virtual live race environment, giving fans the ultimate tool to follow their favorite driver in real time throughout the entire race.