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Tuesday, September 13, 2011

ESPN's 'nonstop' commercial format should improve race-watching experience, limit commercial overload


If there’s one complaint I hear more than any other about NASCAR coverage on television, it has to be: “There’s too many commercials” … and usually I agree with the complainer, and have raised the issue several times right here.
There’s nothing worse than watching a race, getting to an exciting point, and then seeing the Old Spice guy on your screen. We’re watching to see racing, not a bunch of annoying ads.

To draw a comparison, I understand that my newspaper and the paper’s website need to run ads or I wouldn’t have a job, but when they become extreme and obtrusive it still annoys the hell out of me, and probably the readers.
So getting back to the NASCAR issue, the question becomes: What can the TV networks broadcasting NASCAR do to ease this ad overload and get more of the race onto your TV screen?

While at MIS last month, I spent some time behind the scenes with ESPN producer James Shiftan, who has spent 16 years as a motorsports producer, and got some insight into the process of putting together a race broadcast, as well as a look at the upcoming “nonstop” commercials ESPN will broadcast during the Chase – a feature which should help curb some complaints about commercial overload.

Read all about it here.


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1 Comments:

Anonymous Anonymous said...

ESPNNonstop jus gives them more time for commercials. ESPN race coverage is almost as bad as the old Wide World Of Sports. I wish NASCAR would pull the deal and give it to Speed exclusively. ESPN's politically correct broadcast crew lacks real racing knowledge except for Rusty Wallace. ESPN should stick with stick & ball sports.

October 9, 2011 at 1:33 PM 

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