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Wednesday, May 25, 2011

Danica coming full-time to NASCAR would be both great and horrible

OK. I know it’s still all talk. ESPN is reporting Danica will make the leap to NASCAR Nationwide racing full time in 2012, allegedly at this point.

If it does happen, it’s no surprise. NASCAR is where the money is at, and honestly almost no one cares about Indycar racing … it’s harsh to say, but it’s the truth.
So assuming it will happen, what do I think about it?

On the positive side, it will bring a ton of attention to the sport. Attendance will rise at the tracks, viewership on TV will rise for the races, and many new fans will come to the sport.

This is all very positive, and I welcome these changes that would result directly from a Danica entry into NASCAR.

Then, of course, there is the downside of Danica – and it is called OVEREXPOSURE. Every TV show, every race will focus on her disproportionately, regardless if she’s running 1st or 35th. This will be of interest to the newbies, but true fans who actually want to follow the important on-track action will be more than a little annoyed.

And if you think the fawning over Danica is bad now in Nationwide, imagine if she ever moves up to Cup. It would only grow exponentially.

So what’s the verdict? Regardless of what I or anything else thinks, Danica is likely on her way, and we’ll have to take the good with the bad. Thankfully, I have a DVR, so

I can record the races and fast-forward through all the fawning media coverage about her once her full-time arrival comes to be a reality.

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